How To Create a Killer Video Business Card (Case Study)

It's no secret video business cards play an important role in bringing new customers to your business.

A video business card can help a prospective customer decide whether your business is right for them before they pick up the phone by:

✔️ Introducing your products and services

✔️ Identify who your product or service is for

✔️ Outlining the benefits of your product or service

✔️ Answering common questions, and

✔️ Overcoming objections

BUT... in order to be truly effective, your video business card must be scripted to not only convey all the relative information to the customer, but also be optimized for SEO and search engines.

In this post, I'm going to walk you through a real life example of a simple video business card I created for one of my businesses.

Getting Started

Okay, first things first. You need a script. I'm going to breakdown the script for my video business card and explain the rationale behind the content.

But before diving into the weeds, I'd like to stress a very important point.

DO NOT READ YOUR SCRIPT!

Write your script and then memorize it as best you can. Usually video business card scripts aren't that long.

For example, when I wrote my script I simply made sure that I had all the information in the correct sequence. Then I went through to make sure the script was optimized for SEO (more on that later)

Then I read through the script two or three times to make sure it flowed. I decided I was going to record the video in my treatment room. So during the 15 minute drive to my clinic, I recited the script over and over again.

The important point is, I had the script pretty much memorized by the time I got to work. Now, did I recite the script word for word when I sat down to record? No, absolutely not. But I had the structure memorized to a point where it flowed and didn't look rehearsed.

Here's the finished video. I'm almost embarrassed to share it. But it does highlight the fact that you don't need a polished production for a video to be effective. This video generated tens of thousands of dollars for business.

It was shot on my smartphone. I simply propped it up on a shelf so it wouldn't bounce around too much during recording.

If this doesn't give you the confidence to shoot your own video I don't know what will 😉

The Script

Okay, let's go through and breakdown the script...

Part 1: Introduction

"Hi I'm Tim Cooper and chances are you've landed on this video because you're either searching for my clinic or something in relation to Remedial Massage in or near Burleigh Heads."

The introduction qualifies the viewer. If they're not looking for massage than this video isn't for them.

The important part of the introduction is the placement of the keyword early in the video. Google and YouTube can listen to your video and identify what it's about. I wanted this video to rank for the term, "remedial massage Burleigh Heads", so this SEO term was included in the first sentence of the video.

Part 2: My Story

"Now I'd like to spend a moment and tell you why I do what I do.

You see, back at the end of 2013 I developed true sciatica and man, I was in a lot of pain.

In fact it took almost eight months for the pain to settle to levels where I could go about my daily life without it being first and foremost on my mind.

I can tell you now that pain was something else. And I had truly no appreciation for what nerve pain was until I experienced it fist hand.

And that's when I decided I was going to specialise in the treatment and management of pain."

Who doesn't like a good story, right? It's important to share a little about yourself, why you're passionate about what you do, etc.

In this story I talk about my own experience with nerve pain. Now I'm relating to my ideal patient - I specialized in pain management. I'm letting them know 'I feel their pain', 'I understand', 'I've been there'.

Part 3: Introducing my service

"Now, over the last couple of years I've been developing this system that delivers predictable, reliable, and repeatable results.

But more importantly I've helped bring pain relief to hundreds of people.

People just like you.

People who suffer from back and hip pain, sciatica, stiffness in the upper back, neck and shoulders, headaches, joint pain."

Here I introduce my service and what makes it unique. I also mention various issues my treatments are proven to help with. If someone is looking for a nice relaxing massage they're in the wrong place. I'm being very specific about the problems I can help with.

This section is also worded to optimize SEO - pain relief, headaches, sciatica, hip pain etc.

Part 4: Credibility/Guarantee

"Now I'm known for my results. I've got a reputation for that. So much so, I've got highly respected pain specialists, doctors, physiotherapists and other health care professionals referring their patients to me with no hesitation."

I can't guarantee a result, every patient is different and in a lot of cases their outcomes are dependent of factors outside of my treatments. But if you can offer a guarantee for your product or service this is where it would go.

Here I'm building trust. That statement is 100% true. If medical doctors and specialists are recommending my services I must be doing something right!

Part 5: Restating How My Services Can Help

"So if you suffer from headaches, lower back pain or sciatica.

If you feel yourself getting all tight and sore in the upper back, neck and shoulders.

Even if you suffer from hip pain, knee pain or issues like frozen shoulder, chances are, I can help you."

Here I reinforce how I can help and also give SEO a little nudge.

Part 6: Objection Handling

"Now my treatments are unique and they are tailored to your individual needs.

And don't worry, I don't believe in 'no pain no gain', and I promise to work within your pain tolerance level."

Here is where I address common objections. In many cases the patient has tried other services without success or feel their condition is unique and can't be treated. Here I assure them that my treatments are tailored just for them.

Another common objection is pain. "Will it hurt?" So, once again I address their concerns by promising to work within their pain tolerance level.

Part 7: Call To Action

"Now if you're interested in getting remedial massage in Burleigh Heads I encourage you to pick up the phone and call the clinic today on 5576 4066.

You can also leave me a text message on 0405 087 772 with any questions that you may have.

And please feel free to check out my website at TimCooperMassage.com

So that number one more time... 5576 4066. I look forward to seeing you soon."

Tell them what they need to do next. In this case pick up the phone and call the clinic. Also note that I slipped in the keyword phrase I want to rank for. You don't want to over do keywords, that can actually hurt your ranking.

Google and YouTube are getting very smart. They look for natural language. So your script must flow and sound like a real conversation with a few keywords sprinkled in for SEO.

Video Editing and Optimization

I used Camtasia to edit the video. I simply trimmed the beginning and end to remove any unwanted footage. Then I used the built in tools to add a lower third at the beginning and a phone number banner at the end.

This is video editing at it's most basic. There are many tools, free and paid, that you can use.

One of the most important things I did was set the name of the video to the keyword phrase I wanted to rank for. In this case "Remedial Massage Burleigh Heads - Tim Cooper Remedial Massage"

I also edited the file properties to add this term to the title and comment fields.

Then I uploaded the video to YouTube.

YouTube Optimization

To optimize for YouTube and Google rankings, I set the title to the keyword phase I wanted to rank for and included a modified version of the script in the description along with a link to my website.

I also added keyword optimized tags.

I also edited the caption file to ensure all spelling was correct...

Then I embedded the video on the front page of my website and waited for the phone to ring.

It didn't take long. Callers would refer to the video and say they believed I could help them. It was one the best things I did to help drive new business to my clinic.

Wrap Up

This is just one example of how a simple video shot on a smartphone can boost business with a well worded script.

I truly believe a video business card is one of your most valuable business assets.

Video business cards have directly generated hundreds of thousands of dollars for my clients. I hope this post has illustrated how this type of video can help increase revenue for your business.

I've learned a lot more about YouTube optimization in recent times and can get videos ranking on the first page of Google very quickly. I'll be sharing these closely guarded secrets in a future post.